Holy K movement

In 2011, Daniel Arango sold his possessions in New York City and traveled around the world for three years with a portable studio for his project, the Holy K Movement. Once Arango arrived in a city he lived there for an undetermined amount of time and made work influenced by his experiences.

Holy K Celebrities (Lunchbox-Size)

One component of the Holy K movement was Arango’s cereal box interventions, in which he created cereal boxes fashioned as a parody of the Kellogg’s Special K cereal brand and carried them with him on his journeys.

Cereal Box Portraits: (Disciples) 

A unique commissioned Holy K cereal box portrait was created. The cereal box became a portrait of the individual and took on their name. The front of the box illustrated the individual, the Nutrition Facts captured information about the individual and the backside of the box became a highly detail drawing

Cereal Box Interventions:

Soon after Arango made his first Holy K cereal box he began his cereal box interventions. For a year he randomly entered various Whole Foods supermarkets, placed five Holy K cereal boxes on their cereal shelves and walked away. These interventions were a way to subtly disrupt the organic and conventional consumer market. The boxes had barcodes from other cereal brands and could be purchased. In one occasion, three hours after an intervention, Arango returned to the supermarket and two Holy K cereal boxes were left. He bought his first Holy K cereal! This strange experience of purchasing his own art soon lead to the Holy K movement.